“Slow and steady”. This could very well be one of the weird things you could ever think about when starting a business these days. With the advent of the new social media era, companies are now able to communicate with a potentially immense amount of people in instant real-time. Gone are the days of snail mail and being forced to rely on paying huge amounts of cash for a very unreliable mass media communication. So why bother limiting the use of this great technology?
1. Don’t bite off more than you can chew
It’s easy to get people’s attention; hum a tune, poke them in the shoulder, call out their name, dance in the middle of the street, run and scream like a mad man, you can even throw bricks at them if you feel like it. The hard part is handling the pressure that comes with the people’s attention.
Of course as a profit-based organization, you would most definitely want people to dream about your company day and night. But can you manage this many people looking at your company for every success and (possible) flaws?
Though it may be easy to obtain, people’s attention span have evolved into something rather too small for you to waste. If you get people’s attention, be prepared to impress one of the harshest judges on earth; the Netizens. These people will embrace, bash, applaud, destroy, or just plain ignore your company once you go online and present yourself. Be sure to manage the amount of people talking about your company or you’re in for a world of hurt.
2. Tie loose ends before running in the net or you’ll trip
You are not dealing with people; you are dealing with people in the internet. There’s a huge difference between the two that’s about the same distance as the sun’s circumference.
People in the internet are more likely to say bad things about your company compared to normal people mainly because of two things; people actually listen to you in the internet (ideally) and the veil of ambiguity that comes with the net makes it a perfect tool for a hit and run.
That being said, you should always try to double check things before releasing it in the net. How many people are going to be affected by this release? Will it be good or bad for them? How about other people that could possibly be involved in this? Are we infringing copyrights? How will the people react? This isn’t going to kill anyone, is it? Be to make your social media release as bash proof as possible.
3. A single success is a lot better than a dozens of success and dozens of failures.
Netizens love failures. A single misstep could prove to be a crippling blow especially if your company has all eyes on them.
Selling a defective product once can erase all the hard work put into your past ten successful products.
Netizens judge a company by the mistakes it did. Yes its unfair but that’s just how it works. This makes unleashing tens and dozens of products at once a very bloody job if you think about it.
A single rat infestation in a branch of a fast-food chain could terminate the whole company altogether if netizens bash it enough. You are making irreversible damage with your brand in every mistake you make.
Work on the basics.
Be strategic in every approach.
Do not disappoint the people.
Avoid unnecessary risks.