Pulling the Reigns on Social Media Use

“Slow and steady”. This could very well be one of the weird things  you could ever think about when starting a business these days. With the advent of the new social media era, companies are now able to communicate with a potentially immense amount of people in instant real-time. Gone are the days of snail mail and being forced to rely on paying huge amounts of cash for a very unreliable mass media communication. So why bother limiting the use of this great technology?

1. Don’t bite off more than you can chew

Feel the heat yet?

It’s easy to get people’s attention; hum a tune, poke them in the shoulder, call out their name, dance in the middle of the street, run and scream like a mad man, you can even throw bricks at them if you feel like it. The hard part is handling the pressure that comes with the people’s attention.

Of course as a profit-based organization, you would most definitely want people to dream about your company day and night. But can you manage this many people looking at your company for every success and (possible) flaws?

Though it may be easy to obtain, people’s attention span have evolved into something rather too small for you to waste. If you get people’s attention, be prepared to impress one of the harshest judges on earth; the Netizens. These people will embrace, bash, applaud, destroy, or just plain ignore your company once you go online and present yourself. Be sure to manage the amount of people talking about your company or you’re in for a world of hurt.

2. Tie loose ends before running in the net or you’ll trip


You are not dealing with people; you are dealing with people in the internet. There’s a huge difference between the two that’s about the same distance as the sun’s circumference.

People in the internet are more likely to say bad things about your company compared to normal people mainly because of two things; people actually listen to you  in the internet (ideally) and the veil of ambiguity that comes with the net makes it a perfect tool for a hit and run.

That being said, you should always try to double check things before releasing it in the net. How many people are going to be affected by this release? Will it be good or bad for them? How about other people that could possibly be involved in this? Are we infringing copyrights? How will the people react? This isn’t going to kill anyone, is it? Be to make your social media release as bash proof as possible.

3. A single success is a lot better than a dozens of success and dozens of failures.

Even if that guy on the left becomes champion someday... This epic fail is still too brilliant to forget.

Netizens love failures. A single misstep could prove to be a crippling blow especially if your company has all eyes on them.

Selling a defective product once can erase all the hard work put into your past ten successful products.

Netizens judge a company by the mistakes it did. Yes its unfair but that’s just how it works. This makes unleashing tens and dozens of products at once a very bloody job if you think about it.

A single rat infestation in a branch of a fast-food chain could terminate the whole company altogether if netizens bash it enough. You are making irreversible damage with your brand in every mistake you make.

Work on the basics.

Start slow.

Be strategic in every approach.

Do not disappoint the people.

Avoid unnecessary risks.

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5 Responses to Pulling the Reigns on Social Media Use

  1. I have an almost similar post and as I said, more efforts would be needed now that the internet is here. News, especially bad news, reaches everyone like light. It’s not like the old times anymore, when you can still hide some of your mistakes and act in front of your customer as if nothing happened.

    • melem1 says:

      Will read your post later Sandrine. I guess its the phenomenon of “whatever you write in the internet stays in the internet.” There’s something about object permanence in the internet that makes it very dangerous for the reckless blogger. People will know and judge you by what you write and you can’t do naything to fully counteract a bad rep. If people wrote that you suck; then good luck. You won’t be getting rid of that for a long time.

  2. People love to gossip and when they do, it is sure that it’s about something wrong someone else did. Criticisms are expected especially when you make yourself known to more people. I think it is inevitable to make a mistake and people will judge you for it. But the important thing to remember is to just listen to constructive criticisms and just ignore those who are just saying bad things just for the sake of saying something. After all, people talk about you because they pay attention.

    • melem1 says:

      Before you can do that, one needs to know the difference between a constructive criticism and a pointless rant. And trust me, there are more “intelligent” ways compared to just basing it on length. Learn to talk to people. Get what they’re saying. And if you think you’ll get something more, then keep talking to them 🙂

  3. I completely agree with you. Indeed with the power of new social media, “slow and steady” is the way to go. Damage control can be a monumental task now that consumers too have the power of social media at their finger tips. That is why I think that it is important, more than ever, that organizations must also learn how to harness this power. Not only for their benefit, but also for their protection.

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