Being required to blog can be a real pain. I should know… (Sentences omitted for security of grade). Not only is it tedious, it can give you a sense of impending doom, especially when deadlines draws near. (Sentences omitted again for the safety of blogger’s grade). In it’s purest form, it’s not really something for one without the inclination towards it.
This is not a rant mind you. I just needed to let out some emotions in the first part. Now for an objective view of my blogging experience for the past five months or so. I’ve found some basic blogging rules every (regular/someone who wants to update frequently)blogger should know.
Do not cram. We’ve heard this so many times but most of us don’t really appreciate this valuable lesson. Cramming is not only bad for your health, it also greatly reduces the quality of the blogs you will release. Evidence: Just browse through all my blogs. You’ll see the evolution of quality and the changes in the frequency of blogging during the past few months.
This is especially important to keep in mind while doing corporate blogs. You cannot afford to make a half-baked blog about your company because you have to make ends meet. If you ask me, its better not to blog at all if you can’t regularly blog useful blogs for your company. Worse, bombarding people with pointless blogs are just going to hurt your company and nothing more.
Stay relevant. Read my posts. I know, I’m all over the place. This really isn’t something an average blogger should worry about but if you plan to manage a couple of subscribers, its pretty important to stay on topic or in character. People read your blogs because they are interested in it or on you. If you constantly change your identity every two posts or so, it might cause a confusion as to what your deal really is. This may be unappealing for some of your followers.
The same with corporate blogging. Consumers don’t want to be confused and organizations should take it upon themselves to remain organized and consistent with their blogs. This helps people develop a relationship with your blog and essentially, your brand.
Blog entertaining. Wit and humor are one of the fundamental elements of a blog. Though as unfair as it would seem at times, but really, a blog in a text book language would drive people away from it like wild fire. People have very limited attention span that you have to work your way around as a blogger.
This doesn’t mean that you have to be a stand up comedian to do this especially when you’re making a corporate blog. Write something down that would put a smile or a smirk on you’re reader’s face. Make reading you’re blog be worth their time. Serious humor. Remember that.